You’ve probably heard the saying: “content is king.” As more and more people are going online to get answers, content marketing is even more important in your business’s success.
Whether you’re a seasoned content marketer or are looking to write your first blog post for your new company, coming up with content that is effective and leads to conversions and sales can be daunting. It can be done however. If you’re looking to bring more eyeballs to your website and, subsequently, more sales through effective content marketing, continue reading.
Content Marketing Make Over
There is a lot of content and information online, so how do you get yours to stand out from the crowd?
Here are 9 ways to make your content marketing more effective:
This may seem like a no-brainer, but having a plan before you do anything else in your content marketing will make your content more targeted and its production more consistent.
Know what your company’s overall objective is for the content, know what the purpose of each kind of content will be and its value to readers. After researching your target audiences, you’ll have a clearer picture of what content to write, the tone of the content, and when and where it should be posted.
When distributing content, different platforms require different frequency of posting. Twitter, for instance requires multiple posts a day while with Facebook, you can get away with once a day. Building an editorial content calendar will be an important part of this pre-content plan.
You won’t get many sales and conversions if the content you share with your customers are on subjects they could care less about or identify with.
When writing for your audience, keep your content relevant to the industry you’re in and focus on how your company’s products or services can help solve a consumer’s problem. You can use different analysis tools such as Google Analytics and Facebook Insights to get an idea of the demographics of your website visitors.
Armed with an idea of the people who visit your company’s website, you can better judge what kinds of topics and what style you can use in blog posts, social media posts, and website content.
Going a step further, you can create consumer personas that represent each of your company’s demographic groups. Write content pieces addressing the questions and concerns and interests of each persona. Your personas will also help you identify what tone and messaging in the content will most resound with them.
You can write the best blog post of your life, but if it is posted on a site or social media platform your audience doesn’t use or at a time when most of your audience is offline, it will likely disappear into the noise and information of the Internet.
Your social media manager should know, for instance, that most of your company’s Facebook fans are online Friday afternoons from 2-4pm. If your company doesn’t have a dedicated social media manager or department, most website and social media analytics tools will have a feature where you can see the most and least popular times people visit your site and social media channels and where people are coming from to get your site.
Knowing your audience will also give you an idea as to what websites and industry/business blogs they regularly visit and what social media channels they utilize to engage with each other on.
To learn more ways, please click on the e-Book attached.
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